Digital Marketing Agency

Today’s statistics about mobile app development are too formidable that new mobile app developer may not even bother thinking about going deep in the track. These tell that around half of the applications there in the market would need to be replaced or rewritten in the next one year or so. Doesn’t it reveal how effort taking and demanding the process is, behind getting one mobile app functioning on a device?

Nevertheless, continue reading this blog to learn the key areas to be kept in focus, in order to minimize the chances of failing with the mobile application you may want to develop.

Keep the App Simple

One big reason behind mobile apps’ failure is the intricate patterns of navigation and functioning. Unlike big apps designed for PCs, mobile applications are usually targeted at getting some particular tasks done handy. Considering the objective and requirement, a mobile app has more chances of succeeding, if it fulfills the desired goal well with least possible hindrances or navigational twists and turns. One would never like to tap 10 times to reach one page they use the app for. Simply by logging in, or through a search bar, take the users where the app is designed to take them to, let them finish their task as quickly as possible and bring them back home. The least time to complete a task, the more of chances to succeed with the app.

Finding Quality Resources

A fully operational mobile application takes a period of around a year, a rigorous development process, a very high cost, and most importantly – skilled mobile app developers. Managing these resources is extremely substantial in making sure that the app would be a success. Currently being on demand, mobile app developers enjoy a high market worth that makes them decide what they would like to work on. Under the situation, finding the right ones for the job sounds difficult, but is significant to meet success.

The Daunting Mobile App Marketing

Mobile App Marketing

Mobile marketing is not a two day process. It has to be initiated long before the app’s launch. The app’s hunger has to be created through blogs, teasers, gathering feedbacks etc. in order to ensure a wide range of people are already in the queue to download your app. Getting the app delivered with no initial ambassadors will frustrate your mind in waiting to get it downloaded by a reasonable number of people. Moreover, having no channel for it to propagate will just do nothing but burden the store with tens of pages of code behind your app.

 Compatibility with Hundreds of Mobile Phones

 Compatibility with Hundreds of Mobile Phones

If one would start counting the models of mobile phones released in last two years, they might fall short of brains to put every single one into the list. On the other hand, a mobile application takes 12 to 18 months on an average to become fully functional. It conveys that a mobile app development strategy should be flexible enough to adopt changes and produce futuristic apps that are compatible with the present and the future mobile phone devices.

Never Take Quality Assurance for Granted

One of today’s unfortunate practices is underestimating app testing and proper QA validation. A mobile app performance study tells that a user runs an app only for three or less times before deleting it if they find the app populated with bugs. A ruined user experience contributes a big deal to apps’ failures.

That’s not something difficult to overcome, a proper and well planned testing mechanism can help reduce bugs in the app and enhance the user experience by a great extent.

Consider Your Competitors

Studying previously present like apps, anConsider Your Competitorsd knowing their positives and negatives will put you in a better position to decide what exactly your app should like and how should it behave. While ignoring the competition can also lead to disappointment. You must know what already is working fine in the market, and what is missing.

Being focused on only what you are doing might give something brilliantly developed, but something not required or already has been rejected too. Do what you are doing, but also know what is happening around. Close to 20% apps fail because of underestimating their competitors.

Include Feedback and Accommodate That with Accuracy

Mobile app development is a long process that goes through many phases and trends which come and change on the way. To make sure the app comes out to be exactly what people want to use, developers need to keep gathering feedbacks and opinions throughout the development through blogs and marketing techniques. It is natural to see shifts in people’s likes as the digital world is so fast moving. They may ask for something in the first six months of the app development, and completely shift their mood to something else in the last six. In order to come up to the audience’s expectations, it is very important to keep gathering feedback and implement that wherever possible and suitable.

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